Digital Marketing Services Including Audit, Plans & Research

Team members working remotely have its inherent benefits. There are paramount drawbacks however to this emerging trend. A few of the problems it presents are conflicts of schedule, priorities, and communications. How does project management really work? The project manager should have effective delegating skills to prevent conflicts. He should be able to make all […]

Dubai retail fashion industry has been experiencing a strong and steady growth. It is currently the second most influential global shopping destination. It held the position for four consecutive years. Rising fashion consciousness in the region as well as the steady influx of international brands setting up shop in Dubai are just two of the […]

Whether you are starting a small-scale online business or working as the marketing manager of a large multinational corporation, if you want your marketing efforts to reap unimaginable benefits, you need to take advantage of the various digital channels.  Even newspapers and other print media in the UAE have already turned to the web because […]

In June of 2015, ITP.net reported that several banks in the UAE suffered from DDoS attacks linked to the cyber group Anonymous. This happened a couple of months after Kaspersky Lab launched Kaspersky Total Security amidst the worsening cybercrime issues affecting the Middle East. In the said conference, UAE was cited as the second most […]

Web users do not stay longer than 10-20 seconds in a website. They are not very patient when it comes to looking for what they want online. In his book “Don’t Make Me Think,” Steve Krug mentioned these three facts about how people actually use web pages: We don’t read pages. We scan them. We […]

The answer in my view really depends on how strategically focused the industry really is? I say strategically focused because the company in question will need to (a) understand its strategic intent and (b) formulate/implement a clear road map that will take it to the intent. It is not uncommon to hear strategies relating to […]

In a design environment, more and more risk money is set aside/ “tapped” into, to deal with “risks”, but are we using this money for a good cause or are we merely fueling project complacency? Risks do need to be identified and mitigated before they materialize and become issues. The question I guess here is, […]