Fashion Retail in Dubai

Fashion Retail in Dubai

Dubai retail fashion industry has been experiencing a strong and steady growth. It is currently the second most influential global shopping destination. It held the position for four consecutive years.

Rising fashion consciousness in the region as well as the steady influx of international brands setting up shop in Dubai are just two of the reasons for this progress.

Dubai continues to attract major fashion brands as it is home to the world’s largest shopping mall. The growth of the industry will not stop any time soon, according to the Middle East Council of Shopping Centers. The city government aims to outshine London in the fashion retail industry. They plan to encourage tourism and local spending in order to encourage the growth of the retail business.

The strategy proves to be effective as more and more retail spaces have been cropping up. Existing businesses rose to the occasion as they expand and improve their storefronts. Some of these businesses creatively combined different concepts. One particular boutique features both an art gallery and a fashion retail store that carriers local and international designer brands.

As the number of social network users in the Middle East rise to more than 90%, business owners now have one more platform to market their products. Through this channel, brands are able to connect with customers, build their reputation, and encourage brand loyalty.

This development in technology does not only benefit businesses as this also help buyers build relationships with other buyers. Social media and business websites are now places to share tips and ideas with peers. The customers are now the most effective brand ambassadors of retail businesses.

There are also budding businesses in Dubai that start small from the homes of entrepreneurs. This may seem innocent but there are legal implications associated with these entrepreneurial activities. A business should not only focus on making profit but also to make sure that all government laws are followed. For this reason it is best for small entrepreneurs to seek the advice of skilled and experienced consultants. This is the surest way to start a fashion retail business in Dubai without experiencing adverse legal ramifications.

Do you want to extend your fashion retail brand online? Are you looking to have a fashion ecommerce site? Anything about Project Management or Network Security? Talk to us at Viable Business Systems and we can help you. Email us at

The Only Digital Marketing Advice You Need to Follow in 2016

The Only Digital Marketing Advice You Need to Follow in 2016

Whether you are starting a small-scale online business or working as the marketing manager of a large multinational corporation, if you want your marketing efforts to reap unimaginable benefits, you need to take advantage of the various digital channels.  Even newspapers and other print media in the UAE have already turned to the web because of the decline of readership of its traditional medium. Digital media has become a big part of everyone’s life in the UAE where there are 8.81 million active internet users according to media insight. This is why it is safe to say that having a brilliant digital marketing campaign will get any business in the ranks of prominent and influential brands in the world. Here is how digital marketing should be done in 2016:

  • Make use of the latest digital marketing tools. Marketing is a bustling scene therefore a smart marketer should be creative enough to be able to innovate. Being up-to-date with the latest industry tools will make creating viral content easy. Arm yourself with the best content management system (CMS) that perform numerous tasks like testing, analyzing, and optimizing content for your website.
  • Get into growth hacking. To quote Ryan Holiday, “The point is, you’ve got to find something new and exciting and channel that energy toward exploding on the market with your product.” If you want to learn more about how big brands like Gmail, Facebook, AirBnb, and Evernote successfully launched their companies, get your hands on Mr. Holiday’s Growth Hacker Marketing.
  • Be patient. Even the best, most creative marketing campaigns need a bit of time and money in order to work its magic. For example, while PPC or pay-per-click marketing will get you on top of search engines right away, you will still get best results with search engine optimization according to a recent study by Accenture. So this year, it is best to get acquainted with SEO tools like SEMrush and Wordstream.

Having a successful business does not end with crafting a good business model. A brilliant product or quality service will not get you anywhere if it does not reach the right customers. Design a marketing strategy that takes into account current consumer behavior. Contact us for more details.