Whether you are starting a small-scale online business or working as the marketing manager of a large multinational corporation, if you want your marketing efforts to reap unimaginable benefits, you need to take advantage of the various digital channels. Even newspapers and other print media in the UAE have already turned to the web because of the decline of readership of its traditional medium. Digital media has become a big part of everyone’s life in the UAE where there are 8.81 million active internet users according to media insight. This is why it is safe to say that having a brilliant digital marketing campaign will get any business in the ranks of prominent and influential brands in the world. Here is how digital marketing should be done in 2016:
- Make use of the latest digital marketing tools. Marketing is a bustling scene therefore a smart marketer should be creative enough to be able to innovate. Being up-to-date with the latest industry tools will make creating viral content easy. Arm yourself with the best content management system (CMS) that perform numerous tasks like testing, analyzing, and optimizing content for your website.
- Get into growth hacking. To quote Ryan Holiday, “The point is, you’ve got to find something new and exciting and channel that energy toward exploding on the market with your product.” If you want to learn more about how big brands like Gmail, Facebook, AirBnb, and Evernote successfully launched their companies, get your hands on Mr. Holiday’s Growth Hacker Marketing.
- Be patient. Even the best, most creative marketing campaigns need a bit of time and money in order to work its magic. For example, while PPC or pay-per-click marketing will get you on top of search engines right away, you will still get best results with search engine optimization according to a recent study by Accenture. So this year, it is best to get acquainted with SEO tools like SEMrush and Wordstream.
Having a successful business does not end with crafting a good business model. A brilliant product or quality service will not get you anywhere if it does not reach the right customers. Design a marketing strategy that takes into account current consumer behavior. Contact us for more details.